How it works
- 01Enter your website.
We check the Google Ads you're running and build your link gap report within 24 hours.
- 02We find the pages.
The ones already ranking for your term that mention your competitors and not you.
- 03You see each placement first.
In your dashboard, with the reason we picked it. You have 5 business days to say no.
- 04It goes live.
First links live within 14 days. 48 to 72 over the six-month campaign.
Our own software, so you see every mention
Clients get a login, not a spreadsheet. The dashboard tracks your mentions against your competitors in Google and in AI answers, shows which of your pages AI cites, and lists every placement with the reason we chose it.



What you get
- A placement is a link. A link to your page from a page that already ranks for your term. Your competitor is on it. You're paying for the click instead.
- the targets the whole campaign is judged onAgreed on day one, each page with the search term it should win. Everything we track, and the guarantee, is about those three. We can adjust them after the report and before the campaign starts, and we still use other pages and terms where a competitor's link points somewhere else.
- over a six-month campaign, first links live in 14 daysWith ads you pay for every click, on one keyword at a time. These pages rank for many keywords organically, and your competitors are already on them.
- for your term, in Google and in AI answersWe start from the pages ranking for your term in Google and in AI search, find the ones that mention your competitors and not you, and go after those first.
- comparing you with competitors in AI search and SEOA login showing your mentions against three competitors, which of your pages AI search cites, your placements, your Google position and any new competitor links.
- every monthEach month we write a press release about your company and get it published on news sites including Google News, AP News, the USA TODAY Network, Yahoo and more than 100 NBC, FOX, ABC and CBS affiliate sites.
- nothing else for you to doEach placement is emailed to you with the page and the reason we picked it before it goes live. Say no within 5 business days and it doesn't happen. Say nothing and it goes live on time. No content to write, no briefs, no calls. If you'd rather approve each one by hand, switch that on in the dashboard, and add your team so it never waits on one person.
- so your term is yoursWe only work with one brand per search term. While you're a client, we don't place a competitor for the same term.
- your three money pages move up in Google and pick up more AI mentions, or month seven is freeWe don't guarantee a position. Nobody honest does. We guarantee the work: at least 48 placements live and a press release every month. And by the end of month six, against the day-one baseline, at least one of your three money pages moves up in Google or your brand picks up more AI mentions. If any of that doesn't happen, month seven is free and we keep placing.
About the links
- We don't judge a link by DR. Everyone else does. It's a third-party metric, and it's a big reason so much link building shows no results.
- Every site goes through our checklist before you see it, so the quality of what we offer stays high.
- Traffic can be faked. We check where a site's traffic comes from. Inflated traffic from streaming sites and the like is easy to spot if you take the time, and so is traffic from pages that have nothing to do with your brand.
- Relevance passes. Google trusts a site for certain topics, so the sites we pick have to be relevant to your brand for the best results.
- Small sites carry AI search. In our experience, powerful lower-DR links drive most of what ranks in AI answers. We find those, alongside the strongest links we can get you.

“Ten years in search taught me this. The brands that win aren't the ones paying the most. They're the ones already on the page when somebody goes looking.”
Bypass PR does PR and link building with a single focus: the key pages that rank for your We focus on three main terms that are profit focused for your business, so the campaign generates ROI as soon as possible. and inform AI answers.

$5,000 a month. Six-month campaign, billed monthly.
- The guarantee. We don't guarantee a position. Nobody honest does. We guarantee the work: at least 48 placements live and a press release every month. And by the end of month six, against the day-one baseline, at least one of your three money pages moves up in Google or your brand picks up more AI mentions. If any of that doesn't happen, month seven is free and we keep placing.
The guarantee is the work: rankings up on your three money pages, AI mentions up, against the day-one baseline.
Included: a press release every month
Each month we write a press release about your company and get it published on news sites including:
Google News, AP News, the USA TODAY Network, Yahoo, and more than 100 NBC, FOX, ABC and CBS affiliate sites. Logos belong to their owners.
The 48 to 72 links your top 3 competitors have and you don't. Placed on sites that already rank for your money keywords. Over six months.
One brand per search term.
We only take one brand for each term, so we never work for you and your competitor at once. That keeps the number of clients we can take small. Ask for your report and we'll tell you if your term is still open.
Get my free reportQuestions
Do you guarantee rankings?
We don't guarantee a position. Nobody honest does. We guarantee the work: at least 48 placements live and a press release every month. And by the end of month six, against the day-one baseline, at least one of your three money pages moves up in Google or your brand picks up more AI mentions. If any of that doesn't happen, month seven is free and we keep placing.
Do you work with my competitors?
Not on the same term. We only work with one brand per search term, so while you're a client your term is yours.
What is a placement?
A mention of your page on a page that already ranks for the term you're buying ads on. The same kind your competitor already has.
Do I get a say in where I'm mentioned?
Yes. Every placement is emailed to you with the page and the reason we picked it before it goes live, and you have 5 business days to say no. Nothing goes live until you've seen it. If you'd rather approve each one by hand, turn that on in the dashboard; it's slower, because each one then waits for your yes. You can add team members so it never depends on one person.
Is the report really free?
Yes. Enter your website, leave your email and phone number, and we send it. No obligation.
What if you can't see my ads?
You still get the report. Tell us the search terms you want to rank for and we build it on those.
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